"The madness is in the method."

The Geeky Edge

Fundamentally, we at 321 Collective are all geeks at heart. Our spare time is spent nerding it up about the latest technology, techniques and trends. Whether it’s the benefits of one video codec versus another or the weight tolerances of Steadicam sleds, our love of technology is the core of our business. In this day and age of fast-changing technology, we take great pride in keeping right up to date on all that’s happening in the world of film production.

On top of that, 321 Collective own equipment as well; with everything from a Red MX camera to a full-size Steadicam rig, a Jimmy Jib Triangle and more. We do, however, separate ourselves from traditional equipment hire companies as we also provide complete workflow support and advice with all equipment.

Our Kit...

Red MX Digital Cinema Camera Steadicam Archer Jimmy Jib Triangle Cooke Panchro Lenses Arri FF4 Manual Follow Focus Arri MB-28 Matte Box Arri MB-28 Matte Box Preston Remote Follow Focus Ronford-Baker 2030 Head
Red One MX Digital Cinema Camera

Red One MX Digital Cinema Camera

Simply one of the best digital cinema cameras on the market today. The same camera used to shoot such films as "Pirates of the Caribbean" and "The Social Network".

Shooting raw gives you more - more colour, more dynamic range and more flexibility in post-production.

Steadicam Archer

Steadicam Archer

We took a Steadicam Archer, modified and converted it to run both HD and SD natively.

Then we had a whole heap of customised brackets and connections fabricated that makes for quick rig/de-rig and supports all cameras from DSLRs through to broadcast, all the way up to the Red MX and Arri Alexa.

Jimmy Jib Triangle

Jimmy Jib Triangle

Up to 40 feet of Jimmy Jib goodness available directly through us, supplied with an operator who has over a decade of experience in creating stunning jib work stylishly and safely every time.

The perfect addition to really amplify the production values of your project. Execute an epic entrance/exit shot, or maybe just to show off the beautiful architecture of that carefully picked location.

Cooke Panchro Lens

Cooke Panchro Lenses

The "Cooke Look" is known throughout the industry. This particular range of Cooke lenses bring all the colour accuracy and sharpness of the S4/S5 range to a more cost effective platform, offering you far more bang for your buck with only one stop difference.

Arri FF4 Follow Focus

Arri FF4 Follow Focus

An industry standard and for good reason too. Smooth and accurate performance every time makes it the 1st AC’s tool of choice.

An absolute joy to work with and, of course, the rock solid build quality that you would expect from one of the biggest names in the equipment industry.

Arri MB-28 Matte Box

Arri MB-28 Matte Box

A rather pukka lightweight production matte box that allows 6x6 filters.

In addition to the standard features, we picked up the optional folding carbon-fibre side-flags and we have multiple step-down rings to accommodate a range of lenses.

Cam-Wave HD Wireless Video System

Cam-Wave HD Wireless Video System

A wireless HD video link back to the director or client, v-lock mounted for fast attachment to industry standard equipment and accessories, with up to 150-ft range outdoors (100-ft indoors).

With a delay of less than one millisecond it is ideal for use in tight spaces where a focus-puller may need to pull focus remotely via a monitor.

Preston Remote Follow Focus

Preston Remote Follow Focus

Renowned as one of the highest quality wireless follow-focus brands on the market today, Preston has a rich heritage in the cinema world.

We keep the single channel system in-house as standard with the ability to upgrade to 2- or 3-channel systems if required.

Ronford-Baker 2030 Head

Ronford-Baker 2030 Head

The best of British. We love awesome engineering over here at 321 Collective and the Ronford-Baker 2030 head is truly a thing of beauty. A sublime fluid head with a substantial weight capacity makes it the choice of top operators everywhere.

Options for bowl or Mitchell mount included. O’Connor 2060 and 2575 heads are also available upon request.

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106 Leonard Street / London / EC2A 4RH

heythere@321collective.com